Extensions, cutouts and vibrant colors create even greater impact.Large 14-by-48-foot format is designed to attract attention.Benefits of traditional billboard advertising There are two placement options for billboards: permanent placement, meaning your billboards stays in one location for the length of the contract and rotary boards, which are moved to different locations every 90 days for a more expansive market reach. Why? Billboards are designed to attract attention due to their sheer size and placement in high-traffic areas like highways, city centers event locations and near tourist attractions. Traditional BillboardsĪlso known as bulletins or static billboards, glancing at this traditional format of outdoor advertising has become second nature to most people. Let’s take a look at the benefits of each. If you’re considering adding billboards to your media strategy, you may be wondering whether static or digital billboards are the way to go. ![]() ![]() But when it comes to billboards, they’re on 24/7 and almost guaranteed to capture attention.īillboards represent 17 percent of the two million outdoor advertising displays found throughout the U.S.-and they’re not just for major brands! Billboard design and placement can accommodate many budgets and cost per impression is lower than many traditional forms of advertising, such as print, radio and TV. While traditional media has its benefits, viewers can put down their phones, turn off their laptops and TV, unsubscribe from mailing lists, block ads and toss newspapers and magazines (yes, those still exist!). Outdoor advertising is one of the most effective forms of advertising, even in today’s digital age.
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